On 11th Apr 2013 LinkedIn announced that it has acquired Pulse, the popular newsreader for the web and mobile. The transaction, LinkedIn says,
is valued at approximately $90 million in a combination of about 90
percent stock and 10 percent cash. Theywanted the site to “be the definitive professional publishing platform
– where all professionals come to consume content and where publishers
come to share their content. Millions of professionals are already
starting their day on LinkedIn to glean the professional insights and
knowledge they need to make them great at their jobs.
With that background, there are a few things that Pulse brings to the LinkedIn team that they need:
When Linkedin is having this type of offerings and doesn't even caring about the userbase being affected since the last updated buggy version 4.0.16. Does linkedin still not investigating this becomes a sad part for a B$ comapany like this.
With that background, there are a few things that Pulse brings to the LinkedIn team that they need:
- Content: Pulse has hundreds of content partnerships with publishers that enabled Pulse to serve up a majority or all of a publisher’s content directly within their app. LinkedIn links to all of their (non-Influencer) content off-site and ideally LinkedIn would keep their users directly on-site. If Pulse can keep their existing publisher relationships intact, LinkedIn can serve more content on site, and therefore, keep their users with them. Pulse’s content will also allow LinkedIn users to *choose* the content they want to browse, rather than explore the highlighted stories in their newsfeed.
- Mobile: Content has become a large initiative on LinkedIn’s web property, but it hasn’t translated as well to its mobile apps. More users are shifting to mobile, and as the Pulse team was mostly focused on mobile, they can contribute to LinkedIn’s content efforts specifically on mobile platforms.
- An Everyday Destination: I’d often hear that “Pulse is the first thing I check every morning” from our users. How many people say that about LinkedIn? Pulse can help LinkedIn become an everyday destination for the rest of the world. The service currently has about 30 million users in more than 190 countries. Approximately 40 percent of its users are outside of the U.S.
When Linkedin is having this type of offerings and doesn't even caring about the userbase being affected since the last updated buggy version 4.0.16. Does linkedin still not investigating this becomes a sad part for a B$ comapany like this.
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